Georgia-Grown Insight For a Changing State.
Mission Statement:
Our mission is to make Georgia’s communications landscape more inclusive and effective through bilingual strategy and community understanding.
About A|R Strategies
A|R Strategies was founded to help Georgia’s campaigns, governments, and organizations communicate across cultures with purpose and precision. Our work is rooted in the understanding that communities are not monolithic — they are dynamic, bilingual, and ready to be heard.
We bring a multicultural lens to strategic communication, blending professional experience in policy, messaging, and advocacy with real-world connection to the people behind the data. Our goal is to bridge communities, exchange ideas, and strengthen Georgia’s shared future.
Founder’s Note:
I founded A|R Strategies because I saw a gap between how campaigns talk about multicultural engagement and how communities actually live it. Growing up and working in both metro Atlanta and North Georgia gave me a rare view of the state — one that balances cultural identity, working-class values, and political fluency.
Our approach is bipartisan in spirit and nonpartisan in practice. We don’t chase politics; we build understanding. My goal is to help clients communicate across cultures with authenticity, clarity, and respect.
Meet Samuel Aguilar
Founder, A|R Strategies
I was born in Mexico and raised in the South—two worlds that taught me early on how to build bridges where others saw barriers. Whether it’s navigating language gaps, political divides, or cultural misunderstandings, my work has always come down to one thing: earning trust and helping people feel seen.
Over the past decade, I’ve had the chance to support some of Georgia’s most meaningful campaigns and community efforts. As State Director at FWD.us, I brought together unlikely allies—business leaders, advocacy groups, and elected officials from both sides of the aisle—to move the needle on immigration. I’ve worked with offices as different as Rep. John Lewis and (then) Rep. Ron DeSantis to protect Dreamers and fix our visa system.
At Corners Outreach, I helped launch the Corners Workforce Academy to open up career pathways for Latino workers and their families. I’ve trained nonprofit leaders, coached candidates, and carved out space for honest dialogue—even when the pressure was high and the stakes were political.
What guides me is more than strategy. It’s a belief that people will show up—if you speak to them with cultural honesty and care. I’ve seen conservative voters lead on immigrant rights, watched business leaders shift how they see belonging, and helped folks find common ground through simple things—like a good meal or a shared team.
I’ve been honored to be named one of Georgia’s “50 Most Influential Latinos” (2019, 2020), serve with the American Jewish Committee’s ACCESS program, and help young Latino professionals get connected to state policymaking through the HYPE Public Policy Committee.
My thinking has been shaped by global learning—from graduate work in South Korea to a Master of Public Administration at UGA—but what grounds me most is storytelling. I’m the author of The White Rose, a novel that wrestles with identity, masculinity, and mental health. Because no matter the project, I’ve found stories are what move people—when we let them be honest, vulnerable, and real.
Book A Free Consultation Today!
Schedule a free 20-minute consultation to learn how bilingual strategy can strengthen your outreach and position you for long-term success.